MKT 3830 - Retailing and E-Commerce

3 credit hours

Prerequisites: MKT 3820; admission into the College of Business; junior standing. Provides an overview of the strategies involved in retailing. Covers critical retail determinants that consist of management of merchandise assortments, merchandise planning systems, buying strategies, pricing strategies, financial strategies, technological strategies, and store management. Special emphasis provided to digital and omnichannel retailing strategies. Consumer issues explored including customer buyer behavior, customer service requirements, and the retail communications mix.

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