EMC 4010 - Media Sales

3 credit hours

Prerequisite: VFP 2410 with grade of C (2.0) or better. Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

Offered Spring only.

Click here for the Spring 2026 Schedule of Classes