IAM 4450 - Understanding Digital Analytics

3 credit hours

Prerequisite: Junior standing or permission of department.

Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.

Click here for the Fall 2024 Schedule of Classes