HLTH 4870 - Methods of Communicating and Marketing Health Education

3 credit hours

Prerequisite: HLTH 3240 with a minimum grade of C-. Theory and practice of planning, implementing, and evaluating marketing and communication programs in community and public health education. Includes a review of health communication theories, social marketing, assessment of population needs, coalition-building, health literacy, health advocacy and campaign design, implementation, and evaluation.

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