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Oct 14, 2024
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JOUR 3660 - Strategic Communication Research3 credit hours Prerequisite: JOUR 2710 , permission of instructor, or permission of the School of Journalism. Introduces research methods used in advertising, journalism, public relations, and strategic communication. Provides experiences in scientific research and data analysis, including quantitative and qualitative methods, content analysis, experiments, surveys and focus groups for diagnosing, planning, managing, and evaluating situations.
Click here for the Fall 2024 Schedule of Classes
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