May 24, 2024  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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RIM 4690 - Digital Strategies for the Music Business

3 credit hours
Prerequisite:  RIM 4620  with C or better or permission of the instructor. Applied theory on promoting the services and products of the music industry via digital channels. Topics include market research, content strategy, creating digital assets, search engine marketing, online advertising, email marketing, mobile marketing, and using data and insights from analytics to optimize digital marketing efforts.


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