Jun 21, 2024  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4880 - Applied Marketing Research

3 credit hours
Prerequisites: MKT 3930 ; admission into the College of Business; junior standing. Applies marketing research concepts and tools learned in the introductory marketing research class to “real-life” marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.


Click here for the Summer 2024 Schedule of Classes

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