Jun 21, 2024  
2021-22 Undergraduate Catalog 
2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4880 - Applied Marketing Research

3 credit hours
Prerequisites: MKT 3930 ; admission into the College of Business; junior standing. Applies marketing research concepts and tools learned in the introductory marketing research class to “real-life” marketing problems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.

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