Apr 09, 2026  
2021-22 Undergraduate Catalog 
    
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2021-22 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3960 - Marketing Channels Management

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business; junior standing. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.


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