Jun 12, 2024  
2020-21 Undergraduate Catalog 
    
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4640 - Entertainment Branding

3 credit hours
(Same as RIM 4640 .) Prerequisites: MKT 3820  or permission of instructor; admission to the College of Business. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.


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