Jun 13, 2024  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 4510 - International Marketing

3 credit hours
Prerequisite: MKT 3820  and admission to the Jones College of Business. Helps students understand and assess global market opportunities, development of market strategies in the international marketplace, and techniques of entering the international market. Examines cultural, social, economic, political, legal, and geographic elements. Particular focus on the role of the marketing mix elements in an international application.

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