Jun 24, 2024  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 3920 - Entertainment Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.

Click here for the Summer 2024 Schedule of Classes

Click here for the Fall 2024 Schedule of Classes

Add to Portfolio (opens a new window)