Jun 24, 2024  
2020-21 Undergraduate Catalog 
    
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3920 - Entertainment Marketing

3 credit hours
Prerequisites: MKT 3820 ; admission to College of Business. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.


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