Apr 20, 2024  
2020-21 Undergraduate Catalog 
    
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3830 - Retailing and E-Commerce

3 credit hours
Prerequisites: MKT 3820 ; admission into the College of Business. Development and present status of the retailing structure with special consideration given to the fundamentals of store organization, operation, current distribution problems, research techniques, and possible innovations.


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