May 24, 2024  
2019-20 Undergraduate Catalog 
    
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 3480 - Media Strategy and Buying

3 credit hours
Prerequisite: ADV 3020  or permission of instructor. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.


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