IAM 4450 - Understanding Digital Analytics

3 credit hours

Prerequisite: IAM 3065 or permission of department.

Introduces the measurement and analysis of traffic, engagement, and other parameters of online, mobile, emergent communication, and entertainment technology. Students will work with real world clients to analyze current digital media traffic trends and create measurement strategies and tactics. Students may earn applicable certifications as available as part of their coursework.

Click here for the Spring 2026 Schedule of Classes