May 25, 2026  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

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HLTH 4870 - Methods of Communicating and Marketing Health Education

3 credit hours
Prerequisites: HLTH 3320 , HLTH 3240 , and HLTH 4430  all with a minimum grade of C-. Theory and practice of planning, implementing, and evaluating marketing and communication programs in community and public health education. Includes a review of health communication theories, social marketing, assessment of population needs, coalition-building, health literacy, health advocacy and campaign design, implementation, and evaluation.


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