Apr 04, 2025  
2017-18 Undergraduate Catalog 
    
Catalog Navigation
Catalog Home
About MTSU
Previous MTSU Catalogs
Printable PDFs
Academic Calendar
Admissions and Registration
International Admissions/Education
Academic Policies and Procedures
Expenses/Tuition and Financial Aid
Undergraduate Degree Requirements
General Education
Courses
Academic Maps
Majors A-Z
Minors and Certificates A-Z
Interdisciplinary Majors and Minors
Academic Program Inventory (pdf)
Tennessee Transfer Pathway
College of Basic and Applied Sciences
College of Behavioral and Health Sciences
Jennings A. Jones College of Business
College of Education
College of Liberal Arts
College of Media and Entertainment
University College
University Honors College
College of Graduate Studies
Libraries/Archives/Centers
Student Resources
Academic Support
Campus Life
Faculty and Administration
Campus Map
MTSU Home
My Portfolio
2017-18 Undergraduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

ADV 3480 - Media Strategy and Buying

3 credit hours
Prerequisite: ADV 3020  or permission of instructor. Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.


Click here for the Spring 2025 Schedule of Classes



Add to Portfolio (opens a new window)