Apr 10, 2026  
2016-17 Undergraduate Catalog 
    
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2016-17 Undergraduate Catalog [ARCHIVED CATALOG]

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RIM 4690 - Digital Strategies for the Music Business

3 credit hours
Prerequisite:  RIM 4620  or permission of the instructor. Applied theory on promoting the services and products of the music industry via digital channels. Topics include market research, content strategy, creating digital assets, search engine marketing, online advertising, email marketing, mobile marketing, and using data and insights from analytics to optimize digital marketing efforts.


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