MKT 4890 - Marketing Management

3 credit hours

Prerequisites: Senior standing; Marketing major; MKT 3910; MKT 3930; 6 additional semester hours of marketing courses; admission into the College of Business. Marketing strategy, marketing policies, production planning, pricing, promotion, and service from the marketing manager’s point of view. Case analysis and marketing simulation emphasized.

Click here for the Fall 2024 Schedule of Classes