Dec 21, 2024  
2016-17 Undergraduate Catalog 
    
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2016-17 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 3480 - Media Strategy and Buying

3 credit hours
Planning, implementing, and evaluating of media objectives and strategy in advertising, including media characteristics, limitations, and budgeting.


Click here for the Fall 2024 Schedule of Classes



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