Dec 26, 2024  
2015-16 Graduate Catalog 
    
2015-16 Graduate Catalog [ARCHIVED CATALOG]

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MKT 6000 - Marketing Concepts

3 credit hours
A survey of the functions, processes, and institutions involved in the creation, promotion, pricing, and distribution of consumer and industrial goods and services with an emphasis on the decision-making process. May not be used for elective credit in graduate business degree program.


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