Jul 23, 2024  
2015-16 Undergraduate Catalog 
2015-16 Undergraduate Catalog [ARCHIVED CATALOG]

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RIM 4230 - Advanced Cyber PR in the Entertainment Industry

3 credit hours
Prerequisite: B or higher in RIM 4130  or permission of instructor.  Applies the process where social media (with engaged behavior), public relations (outreach and some processes), and online marketing intersect.  Analyzes, designs, and implements an online-social media marketing plan for an entertainment industry client. Uses existing and developing applications (such as Topspin Media’s marketing and sales platform and Next Big Sound’s data analysis and monitoring program) to receive basic training. While the promotion of music and entertainment are the focus, the skills and applications taught are transferable to other industries.

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