Nov 21, 2024  
2015-16 Undergraduate Catalog 
    
2015-16 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3865 - Sports Marketing

3 credit hours
Prerequisites: MKT 3820  and admission into the College of Business. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.


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