Apr 07, 2025  
2014-15 Undergraduate Catalog 
    
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2014-15 Undergraduate Catalog [ARCHIVED CATALOG] Add to Portfolio (opens a new window)

MKT 3820 - Principles of Marketing

3 credit hours
Prerequisite: Junior standing. Survey of the functions, processes, and institutions involved in the distribution of consumer and industrial goods and services. Decision making in marketing management introduced.


Click here for the Spring 2025 Schedule of Classes



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