Jun 23, 2024  
2014-15 Undergraduate Catalog 
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

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EMC 4010 - Electronic Media Sales

3 credit hours
Prerequisite: EMC 2410 .Theories of marketing and selling the intangible products of the electronic media industries. The fundamentals of positioning, theory and use of ratings, and local, regional, and national buying and selling strategies presented.

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