Jul 29, 2024  
2014-15 Undergraduate Catalog 
    
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2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

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ADV 4230 - Advertising Management

3 credit hours
Prerequisites: Admission to candidacy; junior standing; ADV 3480 ; ADV 4160  or permission of instructor. Problems, decisions, and decision-making processes of advertising managers. Emphasis on decision making across functional areas of advertising process.


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