MKT 6900 - Health Care Marketing

3 credit hours

The role of marketing in the delivery of health care services. Topics include the history of health care in the United States, the evolution of marketing in health care, marketing strategy and implementation in health care, and the future of health care marketing. Students will apply marketing concepts and theory to practical situations.

Click here for the Summer 2024 Schedule of Classes

Click here for the Fall 2024 Schedule of Classes