Jul 13, 2024  
2013-14 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  About MTSU
  Previous MTSU Catalogs
  Printable PDFs
  Academic Calendar
  College of Graduate Studies
  The Graduate Council and Graduate Faculty
  Admission to the College of Graduate Studies
  International Graduate Admissions
  Expenses/Tuition and Financial Aid
  Academic Regulations
  Policies
  Academic Program Inventory (pdf)
  Doctor of Philosophy Degree
  Doctor of Education Degree
  General Information for Specialist and Master’s Students
  Graduate Certificate Programs
  Programs by Degree
  Programs by Discipline
  Department/Programs
  Courses
  University College
  Libraries/Archives/Centers
  Student Resources
  Campus Life
  Administration
  Campus Map
  MTSU Home
  My Portfolio
HELP
2013-14 Graduate Catalog [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 6820 - Market Behavior

3 credit hours
Behavioral science concepts and applied research relating to the process of buyer behavior. Topics include cognition, motivation, personality, group influence, social class, culture, and behavior models.


Click here for the Summer 2024 Schedule of Classes

Click here for the Fall 2024 Schedule of Classes



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)