Apr 10, 2026  
2012-13 Undergraduate Catalog 
    
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2012-13 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3930 - Marketing Research

3 credit hours
Prerequisites: MKT 3820  and QM 3620 . Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.


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