Apr 09, 2026  
2012-13 Undergraduate Catalog 
    
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2012-13 Undergraduate Catalog [ARCHIVED CATALOG]

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MKT 3850 - Promotion

3 credit hours
Prerequisite: MKT 3820 . Psychological, sociological, legal, and marketing environments of promotion; the promotion mix consisting of advertising, publicity, personal selling, and sales promotion; and the development of promotion objectives, strategies, and plans.


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