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Apr 19, 2024
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2022-23 Undergraduate Catalog [ARCHIVED CATALOG]
Marketing, Digital Marketing Concentration, B.B.A.
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Marketing
615-494-8992
Michael Peasley, program coordinator
Michael.Peasley@mtsu.edu
A major in Marketing with a concentration in Digital Marketing offers preparation for students interested in digital marketing analytics, social media, or website design careers to gain the necessary marketing skills they need to be successful.
The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.
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Degree Requirements
| General Education |
41 hours |
| College of Business Core |
39 hours* ** |
| Major Requirements |
27 hours |
| Auxiliary Courses |
9 hours* |
| Business Elective |
3 hours |
| Electives |
1-7 hours |
| TOTAL |
120 hours |
*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.
**Includes MKT 4890 which also satisfies 3 credit hours in the major.
General Education (41 hours)
General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.
The following courses required by the program meet General Education requirements:
College of Business Core (39 hours)
All students must complete the College of Business Core which requires 39 hours with a 2.000 GPA.
Major Requirements (27 hours)
Digital Marketing Concentration (18 hours)
Choose 6 hours from the following:
Auxiliary Courses (9 hours)
Business Elective (3 hours)
Curriculum: Marketing, Digital Marketing
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
NOTE:
*A 2.25 GPA in these courses is required for admission to the Jones College of Business.
§Admission required
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