Tom Neff, program coordinator
The Media Management concentration in the Media and Entertainment, B.S., degree offers preparation for work in behind-the-scenes areas of media operations such as broadcasting, distribution, network operations, production, management, marketing, and sales. The program builds upon a foundation of media history and theory with practical studies and experiences in media business. The curriculum presents a combination of media-specific courses and basic business courses, along with media aesthetics, creative production, and current practices in digital media. Senior students are challenged to manage an aspect of an actual media operation in the senior capstone course and to prepare a case study of those experiences to enhance their learning and serve as portfolio pieces to help launch their careers.
Media Management is a good fit for students who like being involved with media production but prefer the organizational, management, or business aspects of the work. Primary career paths include media management, media marketing, media production, media operations, and media sales to name a few. There are media management positions in every organizations that deals with media.
NOTE: Majors must complete all major course requirements with a grade of C (2.00) or better.
Accelerated Bachelors/Masters (ABM) Program
High achieving students majoring in Media and Entertainment who intend to pursue a master’s degree in Media and Communication may apply to participate in the Accelerated Bachelors/Masters (ABM) pathway. The pathway allows undergraduate students an opportunity to complete select requirements for both the bachelor’s and master’s degrees simultaneously. Students admitted to an ABM pathway must meet all pathway requirements to be admitted to the graduate program. Upon completion of the ABM pathway, the student must apply and be accepted for admission to the graduate program. For more information about the ABM pathway, see the Graduate Catalog. NOTE: Applications for this ABM pathway are no longer being accepted. Current ABM students may complete the pathway in place at the time of application.