May 30, 2023  
2020-21 Undergraduate Catalog 
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.B.A.

Robert Blair, program coordinator

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University.

Students interested in careers in general marketing strategy focus should take MKT 3825 MKT 3855 , MKT 4510 , or MKT 4870 . Other MKT electives (choose three) should be selected from MKT 3830 , MKT 3840 , MKT 3850 , MKT 3855 , MKT 3950 , MKT 3960 , MKT 4870 , or MKT 4950  (only with department approval).

Students interested in a sports, entertainment, and event promotion focus area should take BCED 4300 , MKT 3850 , MKT 3865 , MKT 3920 , or MKT 4170 . Other MKT electives should be selected from BCED 4300 , MKT 3865 MKT 3900 MKT 3920 , MKT 4510 MKT 4640 , MKT 4800 , or MKT 4950  (only with department approval).

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Marketing, B.B.A., Academic Map   

Degree Requirements

General Education 41 hours
College of Business Core 39 hours* **
Major Requirements 27 hours
Auxiliary Courses 12 hours*
Electives 1-7 hours
TOTAL 120 hours

*This program requires courses that can also fulfill requirements of the General Education curriculum. If program requirements are also used to fulfill General Education requirements, the number of elective hours will increase.

**Includes MKT 4890 which also satisfies 3 credit hours in the major

General Education (41 hours)

General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following courses required by the program meet General Education requirements:

College of Business Core (39 hours)

All students must complete the College of Business Core  which requires 39 hours with a 2.000 GPA.

Major Requirements (27 hours)

Auxiliary Courses (12 hours)

Electives (1-7 hours)

Curriculum: Marketing

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.


Subtotal: 30 Hours


Subtotal: 30 Hours

Subtotal: 30 Hours


Subtotal: 30 Hours


*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required