Apr 20, 2024

2019-20 Undergraduate Catalog

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2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Minor

Journalism and Strategic Media

A total of 18 hours is required for the Advertising minor.

Required Courses (9 hours)

ADV 3020 - Principles of Advertising 3 credit hours
JOUR 1020 - American Media and Social Institutions 3 credit hours
JOUR 2720 - Digital Media Skills 3 credit hours OR
VCOM 2950 - Visual Communication Applications 3 credit hours

Choose one (3 hours)

ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours
ADV 4230 - Case Studies in Strategic Communication 3 credit hours

Professional Option (3 hours)

ADV 3480 - Media Strategy and Buying 3 credit hours
ADV 4250 - Interactive Advertising and Social Media 3 credit hours

Choose one (3 hours)

JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours
JOUR 4250 - Mass Media Law 3 credit hours
JOUR 4850 - Ethics and Mass Communication 3 credit hours