Mar 28, 2024  
2019-20 Undergraduate Catalog 
    
2019-20 Undergraduate Catalog [ARCHIVED CATALOG]

Journalism, Advertising-Public Relations Concentration (Advertising), B.S.


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Journalism and Strategic Media  
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.

Students should check the prerequisites for each course.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (Advertising), B.S., Academic Map   

Degree Requirements


General Education (41 hours)


General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following course is required by the program and can satisfy the respective General Education requirement:

  • RIM/JOUR/EMC 1020 (Soc/Beh Sci)

Major Requirements (47 hours)


School of Journalism and Strategic Media Core (14 hours)


Conceptual Requirements (9 hours)


Research Requirements (6 hours)


Professional Topics (3 hours)


Select one:

Senior Capstone (3 hours)


Minor (15-18 hours)


  • Selected from outside the School of Journalism and Strategic Media and the Department of Media Arts

Electives


  • To make 120 hours
    Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120


Curriculum: Journalism, Advertising-Public Relations (Advertising)


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman


Subtotal: 31 Hours


Sophomore


Subtotal: 31 Hours


Subtotal: 30 Hours


Senior


Subtotal: 28-30 Hours


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