Interactive Media, B.S.

Media Arts
Todd O’Neill
(615) 898-5830
todd.oneill@mtsu.edu

The Interactive Media program focuses on interactive and new media content. This interdisciplinary program combines the use of text, images, video, sound, graphics, and interactivity to communicate through a variety of ever-changing digital platforms such as social media, apps, virtual and augmented reality, and games. The curriculum includes content creation, strategy, measurement, and management in a blend of theoretical and hands-on approaches. The curriculum culminates with a senior capstone course and an internship in a professional setting.

NOTE: Students must earn a C (2.00) or better in each course in the college in order to graduate.

Admission to Candidacy

To be admitted to candidacy in the Interactive Media program, the student must meet the following requirements:

45 hours completed before applying for candidacy
Grade of C (2.00) or better in each of the following:

EMC 1020 /RIM 1020 /JOUR 1020

ENGL 1010 and ENGL 1020

IAM 2500

IAM 3060

Minimum overall GPA in all college coursework of 2.50.
Math course satisfying General Education requirements.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Interactive Media, B.S., Academic Map

Degree Requirements

General Education (41 hours)

General Education requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following course is required by the program and can satisfy the respective General Education requirement:

EMC/RIM/JOUR 1020 (Soc/Beh Sci)

Major Requirements (48 hours)

College Core (9 hours)

EMC 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours OR
JOUR 1020 - American Media and Social Institutions 3 credit hours
May count as Social/Behavioral Sciences requirement
IAM 3060 - Writing for Interactive Experiences 3 credit hours
EMC 4250 - Mass Media Law 3 credit hours OR
JOUR 4250 - Mass Media Law 3 credit hours

Interactive Media Requirements (36 hours)

IAM 2500 - Survey of Interactive Media 3 credit hours
IAM 3065 - Audiences and Messaging 3 credit hours
IAM 3210 - Interactive Media Applications 3 credit hours
IAM 3610 - Fundamentals of Game Theory and Design 3 credit hours
EMC 4000 - Media Internship 1 to 3 credit hours (3 credit hours required)
IAM 4450 - Understanding Digital Analytics 3 credit hours
IAM 4460 - Interactive Media Capstone 3 credit hours (3 credit hours required)
VCOM 2950 - Visual Communication Applications 3 credit hours
VFP 1060 - Basic Video Production 3 credit hours
EMC 4800 - Seminar in Media Issues 3 credit hours OR
IAM 4950 - Advanced Seminar-Interactive Media 3 credit hours
Choose two:
EMC 2030 - Visual Journalism Production 3 credit hours
IAM 3070 - Introduction to Social Media Practice 3 credit hours
IAM 3250 - Gender and Representation in Interactive Media 3 credit hours
IAM 3560 - Order, Disorder, and Change in Digital Societies 3 credit hours
IAM 3950 - Content Strategy and Management 3 credit hours
IAM 4350 - User Experience Fundamentals 3 credit hours

Management/Marketing/Entrepreneurship Requirement (3 hours)

Choose one:

ENTR 2900 - Entrepreneurship 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours
MKT 3820 - Principles of Marketing 3 credit hours

Minor (15-18 hours)

Electives

To make 120 hours

Total hours in program: 120

Curriculum: Interactive Media

Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman

COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)
ENGL 1010 - Expository Writing 3 credit hours (Comm)
ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
IAM 2500 - Survey of Interactive Media 3 credit hours
Mathematics 3 credit hours
Humanities and/or Fine Arts 3 credit hours
Social/Behavioral Sciences 3 credit hours
Minor 3 credit hours
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours
EMC 1020 - American Media and Social Institutions 3 credit hours OR
JOUR 1020 - American Media and Social Institutions 3 credit hours OR
RIM 1020 - American Media and Social Institutions 3 credit hours
(May count as Social/Behavioral Sciences requirement)

Subtotal: 30 credit hours

Sophomore

IAM 3060 - Writing for Interactive Experiences 3 credit hours
IAM 3065 - Audiences and Messaging 3 credit hours
IAM 3610 - Fundamentals of Game Theory and Design 3 credit hours
VFP 1060 - Basic Video Production 3 credit hours
VCOM 2950 - Visual Communication Applications 3 credit hours
Natural Sciences (2 rubrics) 8 credit hours
Humanities and/or Fine Arts 3 credit hours
Minor course 3 credit hours
ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)

Subtotal: 32 credit hours

Junior

IAM 3210 - Interactive Media Applications 3 credit hours
IAM 4450 - Understanding Digital Analytics 3 credit hours
Elective or minor courses 10-12 credit hours
Soc/Beh Sci or elective 3 credit hours
Upper-division elective 3 credit hours
EMC 4250 - Mass Media Law 3 credit hours OR
JOUR 4250 - Mass Media Law 3 credit hours
HIST 2010 - Survey of United States History I 3 credit hours OR
HIST 2020 - Survey of United States History II 3 credit hours OR
HIST 2030 - Tennessee History 3 credit hours

Subtotal: 28-30 Hours

Senior

EMC 4000 - Media Internship 1 to 3 credit hours (3 credit hours required)
IAM 4460 - Interactive Media Capstone 3 credit hours
MGMT 3610 - Principles of Management 3 credit hours OR
MKT 3820 - Principles of Marketing 3 credit hours OR
ENTR 2900 - Entrepreneurship 3 credit hours
Elective or minor courses 13 credit hours
Upper-division elective 3 credit hours
EMC 4800 - Seminar in Media Issues 3 credit hours OR
IAM 4950 - Advanced Seminar-Interactive Media 3 credit hours

Subtotal: 28 Hours

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