Aug 15, 2020  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, Professional Selling Concentration, B.B.A.

Vince Smith, program coordinator

A major in Marketing with a concentration in Professional Selling offers preparation for careers with strong income potential, variety, flexibility, and career growth and development. Courses assist students in developing the skills in the areas of excellent oral and written communication, relationship development, self-confidence, and critical thinking and problem solving. These critical skills are transferable across all industries. Jobs in this career area include sales representatives, account managers, and sales managers in all industries. In addition to the classes required for the Marketing major, students complete courses in sales and choose two additional Marketing electives that support career goals.

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Degree Requirements

Academic Map

Following is a printable, suggested four-year schedule of courses:

Marketing, Professional Selling Concentration, B.B.A., Academic Map   

General Education (41 hours)

General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following General Education courses are required for this major:

  • MATH 1630 or 1810 (Math)
  • ECON 2410 (Soc/Beh Sci and core course)

College of Business Core (36 hours)

All students must complete the College of Business Core  which requires 42 hours with a 2.000 GPA. ECON 2410 is included in the core and will also satisfy 3 hours from the Social/Behavioral General Education requirement. MKT 4890 is included in the core and will satisfy 3 hours in the major.

Major Requirements (27 hours)

Marketing Core (9 hours)

Professional Selling Concentration (18 hours)

Auxiliary Courses (16 hours)

Total hours in program: 120

Curriculum: Marketing, Professional Selling

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman Fall

Subtotal: 14 Hours

Freshman Spring

Subtotal: 16 Hours

Sophomore Fall

Subtotal: 15 Hours

Sophomore Spring

Subtotal: 16 Hours

Subtotal: 15 Hours

Subtotal: 15 Hours

Senior Fall

Subtotal: 15 Hours

Senior Spring

Subtotal: 15 Hours