Journalism, Advertising-Public Relations Concentration (Advertising), B.S.

General Education (41 hours)

General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)

Minor (15-18 hours)

• Selected from outside the School of Journalism and Strategic Media and the Department of Media Arts

Electives (14-17 hours)

• Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Freshman

• ENGL 1010 - Expository Writing 3 credit hours (Comm)
• ENGL 1020 - Research and Argumentative Writing 3 credit hours (Comm)
• COMM 2200 - Fundamentals of Communication 3 credit hours (Comm)

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• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours

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• JOUR 1020 - American Media and Social Institutions 3 credit hours OR
• EMC 1020 - American Media and Social Institutions 3 credit hours OR
• RIM 1020 - American Media and Social Institutions 3 credit hours

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• Mathematics 3 credit hours
• Social/Behavioral Sciences 3 credit hours
• Humanities and/or Fine Arts (2 rubrics) 6 credit hours
• Natural Sciences 4 credit hours

Sophomore

• ENGL 2020 - Themes in Literature and Culture 3 credit hours (Hum/FA) OR
• ENGL 2030 - The Experience of Literature 3 credit hours (Hum/FA) OR
• HUM 2610 - Foreign Literature in Translation 3 credit hours (Hum/FA)

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• HIST 2010 - Survey of United States History I 3 credit hours OR
• HIST 2020 - Survey of United States History II 3 credit hours OR
• HIST 2030 - Tennessee History 3 credit hours

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• ADV 3020 - Principles of Advertising 3 credit hours
• JOUR 2710 - Media Writing 3 credit hours
• JOUR 2720 - Digital Media Skills 3 credit hours
• VCOM 2950 - Visual Communication Applications 3 credit hours
• Natural Sciences 4 credit hours
• Minor course 3 credit hours
• Elective 3 credit hours
• Social/Behavioral Sciences 3 credit hours

Junior

• EMC 3650 - Free Expression, Mass Media, and the American Public 3 credit hours OR
• JOUR 3650 - Free Expression, Mass Media, and the American Public 3 credit hours OR
• RIM 3650 - Free Expression, Mass Media, and the American Public 3 credit hours

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• ADV 3160 - Advertising Design and Visuals 3 credit hours
• ADV 3170 - Strategic Communication Writing for Advertising 3 credit hours
• ADV 3480 - Media Strategy and Buying 3 credit hours
• JOUR 3660 - Strategic Communication Research 3 credit hours

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• PR 3360 - Strategic Communication Writing for Public Relations 3 credit hours OR
• PR 3380 - Public Relations Publications 3 credit hours OR
• VCOM 3920 - Information Web Design 3 credit hours OR
• VCOM 3930 - Visual Storytelling for Journalism 3 credit hours

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• Minor courses 6 credit hours
• Electives 6 credit hours

Senior

• ADV 3060 - Issues in Advertising: Sexuality and Gender 3 credit hours OR
• Approved conceptual elective in School of Journalism 3 credit hours

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• ADV 4970 - Advertising Campaigns 3 credit hours
• Elective courses 5 credit hours
• Minor courses 6 credit hours
• Minor/elective course 3 credit hours
• JOUR 4880 - Professional Development 1 credit hour

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• ADV 4250 - Interactive Advertising and Social Media 3 credit hours OR
• ADV 4230 - Case Studies in Strategic Communication 3 credit hours OR
• Upper-division elective 3 credit hours

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• JOUR 3580 - MC Practicum 1 to 3 credit hours (1 credit hour required) OR
• JOUR 4000 - MC Internship 1 to 3 credit hours (1 credit hour required)

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• EMC 4850 - Ethics and Mass Communication 3 credit hours OR
• JOUR 4850 - Ethics and Mass Communication 3 credit hours