Nov 19, 2019  
2018-19 Undergraduate Catalog 
2018-19 Undergraduate Catalog [ARCHIVED CATALOG]

Journalism, Advertising-Public Relations Concentration (Public Relations), B.S.

Journalism and Strategic Media  
Greg Pitts, program contact

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (PR-General), B.S., Academic Map   

Degree Requirements

General Education (41 hours)

General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)

Conceptual Requirements (9 hours)

Professional Topics (12 hours)

Choose two:

Senior Capstone (3 hours)

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Strategic Media and the Department of Media Arts with advisor approval; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (14-17 hours)

  • Students in the School of Journalism and Strategic Media (SOJSM) must complete 72 hours of approved coursework from outside SOJSM or Department of Media Arts courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120

Curriculum: Journalism, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.


Subtotal: 31 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours


Subtotal: 28-31 Hours