Jul 20, 2018  
2018-19 Undergraduate Catalog 
    
2018-19 Undergraduate Catalog

Marketing, B.B.A.


Marketing  
615-898-2902
Vince Smith, program coordinator
Vince.Smith@mtsu.edu

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University.

Students interested in careers in general marketing strategy focus should take MKT 3825 MKT 4510 , and MKT 3855  or MKT 4870 . Other MKT electives (choose three) should be selected from MKT 3830 , MKT 3840 , MKT 3850 , MKT 3855 , MKT 3950 , MKT 3960 , MKT 4870 , or MKT 4950  (only with department approval).

Students interested in a sports, entertainment, and event promotion focus area should take MKT 3850 , MKT 4170 , MKT 3865 , MKT 3920 , or BCED 4300 . Other MKT electives should be selected from MKT 3865 MKT 3900 MKT 3920 BCED 4300 , MKT 4510 MKT 4640 , MKT 4800 , or MKT 4950  (only with department approval).

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Marketing, B.B.A., Academic Map   

Degree Requirements


General Education (41 hours)


General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

The following General Education courses are required for this major:

  • MATH 1630 or 1810 (Math)
  • ECON 2410 (Soc/Beh Sci and core course)

College of Business Core (36 hours)


All students must complete the College of Business Core  which requires 42 hours with a 2.000 GPA. ECON 2410 is included in the core and will also satisfy 3 hours from the Social/Behavioral General Education requirement. MKT 4890 is included in the core and will satisfy 3 hours in the major.

Major Requirements (27 hours)


Auxiliary Courses (9 hours)


Electives (7 hours)


Total hours in program: 120


Curriculum: Marketing


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman


Subtotal: 30 Hours


Sophomore


Subtotal: 30 Hours


Subtotal: 30 Hours


Senior


Subtotal: 30 Hours


NOTE:


*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required