Jun 16, 2019  
2017-18 Undergraduate Catalog 
2017-18 Undergraduate Catalog [ARCHIVED CATALOG]

Journalism, Advertising-Public Relations Concentration (Public Relations), B.S.

School of Journalism  
Jan Quarles, program coordinator

The public relations program helps students prepare for positions in public relations agencies, public relations and corporate communications departments, governmental public affairs departments, employee relations departments, and non -profit agencies.

Areas covered include strategic communications, media relations, corporate communications, crisis communications, entertainment public relations, healthcare public relations, international public relations, and research methods.

Students in public relations may choose the general program or a specialty in the recording industry.

Academic Map

Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (PR-General), B.S., Academic Map   

Degree Requirements

General Education (41 hours)

General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)

Conceptual Requirements (9 hours)

Professional Topics (12 hours)

Choose two:

Senior Capstone (3 hours)

Minor (15-18 hours)

  • Selected from outside the School of Journalism and Department of Electronic Media Communication; students may wish to consider a minor in the Jennings A. Jones College of Business.

Electives (14-17 hours)

  • Students in the School of Journalism must complete 72 hours of coursework from outside JOUR or EMC courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120

Curriculum: Journalism, Advertising-Public Relations (Public Relations-General)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all Media and Entertainment courses.


Subtotal: 31 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours


Subtotal: 28-31 Hours