Mar 28, 2024  
2016-17 Undergraduate Catalog 
    
2016-17 Undergraduate Catalog [ARCHIVED CATALOG]

Journalism, Advertising-Public Relations Concentration (Advertising), B.S.


School of Journalism  
615-898-2814
Tricia Farwell, program coordinator
Tricia.Farwell@mtsu.edu

Advertising helps students prepare for positions in advertising agencies and departments, media buying or sales, and advertising production, design, or creative.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.

Students should check the prerequisites for each course.

Academic Map


Following is a printable, suggested four-year schedule of courses:

Journalism, Advertising-Public Relations (Advertising), B.S., Academic Map   

Degree Requirements


General Education (41 hours)


General Education  requirements (shown in curricular listings below) include courses in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences.

Major Requirements (47 hours)


Conceptual Requirements (9 hours)


Research Requirements (6 hours)


Professional Topics (3 hours)


Select one:

Senior Capstone (3 hours)


Minor (15-18 hours)


  • Selected from outside the School of Journalism and Department of Electronic Media Communication

Electives (14-17 hours)


  • Students in the School of Journalism must complete 72 hours of coursework from outside JOUR or EMC courses. Students must select at least nine hours of liberal arts/social sciences (beyond General Education); at least six hours of liberal arts/social science electives must come from courses at the 3000-level or higher.

Total hours in program: 120


Curriculum: Journalism, Advertising-Public Relations (Advertising)


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.

Freshman


Subtotal: 31 Hours


Sophomore


Subtotal: 31 Hours


Subtotal: 30 Hours


Senior


Subtotal: 28-30 Hours