Jan 24, 2020
School of Journalism
Tricia Farwell, program coordinator
Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.
Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits by the junior year. Students should choose a minor in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a minor in the liberal arts and sciences.
Admission to Candidacy
To be admitted to candidacy, the student must meet the following requirements:
- 45 hours completed before applying for candidacy
- Grade of C (2.00) or better in each of the following:
EMC 1020 /JOUR 1020 /RIM 1020
ENGL 1010 or ENGL 1020 (grade of C prerequisite for JOUR 2710 )
Math course satisfying General Education Mathematics requirement
3. Minimum overall GPA in all school and university coursework of 2.50.
Foundation Requirements (6 hours)
Writing/Design Requirements (15 hours)
Conceptual Requirements (9 hours)
Professional Topics (3 hours)
Internship/Practicum or Upper-Division Elective (1-3 hours)
Curriculum: Mass Communication, Advertising-Public Relations (Recording Industry)
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all mass communication courses.
Total hours in program: 120
Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.