May 29, 2020
School of Journalism
Tricia Farwell, program coordinator
Advertising helps students prepare for positions in advertising agencies and departments, media sales and management, and advertising production and design.
Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. One minor is required.
Advertising students take the following required courses. Students should check the prerequisites for each course.
Admission to Candidacy
To be admitted to candidacy, the student must meet the following requirements:
- 45 hours completed before applying for candidacy
- Grade of C (2.00) or better in each of the following:
EMC 1020 /JOUR 1020 /RIM 1020
ENGL 1010 and ENGL 1020 (grade of C prerequisite to JOUR 2710 )
Math course satisfying General Education Mathematics requirement
- Minimum overall GPA in all school and university coursework of 2.50.
Foundation Requirements (6 hours)
Writing/Design Requirements (12 hours)
Plus two of the following:
Conceptual Requirements (9 hours)
Professional Topics (6 hours)
Special/Senior Topics (3 hours)
Practicum/Internship or Upper-Division Elective (1-3 hours)
Curriculum: Mass Communication, Advertising-Public Relations (Advertising)
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all mass communication courses.
Total hours in program: 120
Students in the Advertising-Public Relations concentration are required to complete one 15-18 hour minor. Students in any School of Journalism concentration may not minor in any area of the College of Media and Entertainment. A computer literacy course is required. CSCI 1000 will not meet this requirement.