Dec 07, 2022
School of Journalism
Tricia Farwell, program coordinator
Advertising helps students prepare for positions in advertising agencies and departments, media sales and management, and advertising production and design.
Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. Creative students usually minor in liberal arts areas such as English and art. In addition to the liberal arts minor, management students usually complete their second minor in a business area such as marketing.
Advertising students take the following required courses. Students should check the prerequisites for each course.
Admission to Candidacy
To be admitted to candidacy, the student must meet the following requirements:
- 45 hours completed before applying for candidacy
- Grade of C (2.00) or better in each of the following:
EMC 1020 /JOUR 1020 /RIM 1020
ENGL 1010 and ENGL 1020 (grade of B prerequisite to JOUR 2710 )
Math course satisfying General Education Mathematics requirement
- Minimum overall GPA in all school and university coursework of 2.50.
Foundation Requirements (6 hours)
Writing/Design Requirements (12 hours)
Plus two of the following:
Conceptual Requirements (9 hours)
Professional Topics (6 hours)
Special/Senior Topics (3 hours)
Practicum/Internship or Upper-Division Elective (1-3 hours)
Curriculum: Mass Communication, Advertising-Public Relations (Advertising)
Curricular listings include General Education requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.
Majors must have a C (2.00) or better in all mass communication courses.
Total hours in program: 120
All students in the School of Journalism are required to complete two 15-18 hour minors. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.