Dec 07, 2022  
2014-15 Undergraduate Catalog 
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Advertising), B.S.

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School of Journalism  
Tricia Farwell, program coordinator

Advertising helps students prepare for positions in advertising agencies and departments, media sales and management, and advertising production and design.

Although students in advertising are primarily oriented toward either the creative or management side of the business, they essentially take the same courses in advertising. Creative students usually minor in liberal arts areas such as English and art. In addition to the liberal arts minor, management students usually complete their second minor in a business area such as marketing.

Advertising students take the following required courses. Students should check the prerequisites for each course.

Admission to Candidacy

To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 

ADV 3020 

ENGL 1010  and ENGL 1020  (grade of B prerequisite to JOUR 2710 )

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses

Writing/Design Requirements (12 hours)

Conceptual Requirements (9 hours)

Professional Topics (6 hours)

Special/Senior Topics (3 hours)

Practicum/Internship or Upper-Division Elective (1-3 hours)

Curriculum: Mass Communication, Advertising-Public Relations (Advertising)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Majors must have a C (2.00) or better in all mass communication courses.


Subtotal: 31 Hours


Subtotal: 31 Hours


Subtotal: 30 Hours


Subtotal: 28-30 Hours

Total hours in program: 120


All students in the School of Journalism are required to complete two 15-18 hour minors. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. CSCI 1000 will not meet this requirement.

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