Dec 07, 2022  
2014-15 Undergraduate Catalog 
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Electronic Media Communication Concentration (Media Management), B.S.

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Department of Electronic Media Management  
Roger Heinrich, program coordinator

The media management specialty within the Electronic Media Communication program offers preparation for work in behind-the-scenes areas of media operations such as broadcast stations and cable systems from programming to advertising and sales. This specialty combines the business and creative aspects of electronic media. Used for instruction are a cable television channel, three TV studios, two electronic newsrooms, a 40-foot, high-definition mobile video production lab, a 100,000-watt FM radio station, a student-operated FM station, postproduction facilities, plus “converged-media experiences” in the Center for Innovation in Media. This specialty blends theoretical and hands-on approaches to electronic media education. Students are encouraged to complete their education with internships in professional settings.

NOTE: Mass Communication majors must earn a C (2.00) or better in each course in the college in order to graduate.

Admission to Candidacy

To be admitted to candidacy in the media management specialty, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020  

JOUR 2710 , EMC 3020 , EMC 3060 , or equivalent writing competency (grade of B or better in ENGL 1010  and ENGL 1020 )

ENGL 1010  and ENGL 1020  

EMC 2410     

EMC 2120      

  1. Minimum overall GPA in all college coursework of 2.50.
  2. Math course satisfying General Education requirements.

Required Courses (36 hours)

Department Core (6 hours)

Electronic Media Communication Requirements (15 hours)

Elective (6 hours)

  •  Must be upper division

Other Requirements

  • Minor (15-18 hours)
  • 72 hours outside the College of Mass Communication

Curriculum: Mass Communication, Electronic Media Communication Concentration (Media Management)

Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories


Subtotal: 30 hours


Subtotal: 32 hours


Subtotal: 30 hours


Subtotal: 28 hours

Total hours in program: 120

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