Jan 22, 2020  
2014-15 Undergraduate Catalog 
    
2014-15 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.B.A.


Department of Management and Marketing  
615-898-2736
Jill Austin, program coordinator
Jill.Austin@mtsu.edu

 

A major in Marketing consists of 27 hours of marketing courses. All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University. Students interested in careers in sales are encouraged to choose their marketing electives from the following list: MKT 3855 , MKT 4800 , MKT 4850 MKT 3950 , MKT 4950 . Students interested in careers in retailing are encouraged to choose their marketing electives from the following list: MKT 3830 , MKT 3880 , MKT 3900 , MKT 3920 , MKT 3960 , MKT 4860 , MKT 4950 . Students interested in careers in promotion are encouraged to choose their marketing electives from the following list: MKT 3855 , MKT 3865 , MKT 3900 , MKT 3920 , MKT 4170 , MKT 4950 . Students interested in careers in business-to-business marketing are encouraged to choose their marketing electives from the following list: MKT 3860 , MKT 3870 , MKT 3950 , MKT 3960 , MKT 4810 , and MKT 4950 .

The program below includes a Business Administration minor. An alternate business minor may be chosen, but it may require total hours for graduation to exceed 120.

Curriculum: Marketing


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshman


Subtotal: 30 Hours


Sophomore


Subtotal: 30 Hours


Subtotal: 31 Hours


Senior


Subtotal: 29 Hours


Total hours in program: 120


NOTE:


*A 2.25 GPA in these courses is required for admission to the Jones College of Business.

§Admission required