Mar 29, 2024  
2012-13 Undergraduate Catalog 
    
2012-13 Undergraduate Catalog [ARCHIVED CATALOG]

Mass Communication, Advertising-Public Relations Concentration (Public Relations), B.S.


School of Journalism 

Advertising and public relations are distinct fields; these programs help students prepare for positions in advertising agencies and departments, media sales and management, advertising production and design, public relations agencies and departments, and organizational and employee relations.

Students in public relations may choose the general program or a specialty in the recording industry; both programs require 37-39 credits. By the junior year, students should choose one minor in the liberal arts and sciences and another minor in the Jennings A. Jones College of Business. With permission of the advisor or the director of the School of Journalism, a student may replace the 15 hours in the Jennings A. Jones College of Business with a minor in the basic or applied sciences or a second minor in the liberal arts and sciences.

Admission to Candidacy


To be admitted to candidacy, the student must meet the following requirements:

  1. 45 hours completed before applying for candidacy
  2. Grade of C (2.00) or better in each of the following:

EMC 1020 /JOUR 1020 /RIM 1020 

JOUR 2710 

PR 3040 

ENGL 1010  and ENGL 1020 

Math course satisfying General Education Mathematics requirement

  1. Minimum overall GPA in all school and university coursework of 2.50.

Required Courses


Writing/Design Requirements (15 hours)


Conceptual Requirements (9 hours)


Professional Topics (3-4 hours)


 Choose one:

Senior Topics (3 hours)


Internship/Practicum or Upper-Division Elective (1-3 hours)


Choose one: 

Total hours in the college: 37-39


Public Relations/Recording Industry Specialty Required Courses


Writing/Design Requirements (15 hours)


Conceptual Requirements (9 hours)


Senior Topics (3 hours)


Internship/Practicum or Upper-Division Elective (1-3 hours)


Choose one:

Total hours in the college: 37-39


Recommended Curriculum


Curricular listings include General Education  requirements in Communication, History, Humanities and/or Fine Arts, Mathematics, Natural Sciences, and Social/Behavioral Sciences categories.

Freshmen/sophomores should follow this general outline of courses; selection of junior and senior courses should be made in consultation with the advisor. Majors must have a C (2.00) or better in all mass communication courses.

Freshman


Subtotal: 29 Hours


Sophomore


Subtotal: 27-30 Hours


NOTE:


* All students in the School of Journalism are required to complete two 15-18 hour minors, at least one of which must be in the liberal arts and sciences. Students in any School of Journalism concentration may not minor in any area of the College of Mass Communication. A computer literacy course is required. Students may choose from CSCI 1150, INFS 2200, or INFS 3100. CSCI 1000 will not meet this requirement.

Junior


Subtotal: 31 Hours


Senior


Subtotal: 30 Hours


Total hours in program: 120