2023-2024 Undergraduate Catalog
Journalism and Strategic Media
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Katie Foss, Director
Alligood, Asthana, Bacon, Blake, Boyd-Chambers, Burriss, Cruikshank, C. Eschenfelder, D. Eschenfelder, Farwell, Foss, Haines, Loubere, Pitts, Reineke, Sarabia-Panol, Taylor, Woodard, Zhang
The accredited School of Journalism and Strategic Media offers concentrations in area clusters for the Bachelor of Science in Journalism. Journalism, Entertainment Journalism, Environmental Journalism and Communication, Social Justice Journalism, and Sports Media offer students hands-on experience, providing news and broadcasting writing and multi-media skills. The Advertising/Public Relations concentration teaches students how to analyze and create campaigns for real clients, utilize and understand social media trends, and design and implement creative strategies. The concentration in Visual Communication offers students a variety of digital and print analysis and creative skills. Finally, the Media Studies concentration provides a flexible approach through the study and creation of media production and content.
Coursework combines critical analysis of media-related topics with hands-on experience, as students publish stories, produce news, and/or create designs and campaigns for real-world clients.
A total of 47 hours of coursework is required for most majors in the School of Journalism and Strategic Media (SOJSM). Students must complete 50 hours in liberal arts and sciences including General Education requirements and one minor from outside SOJSM.
Students majoring in Journalism should pursue minors outside the School of Journalism and Strategic Media. Students outside the school may choose the following minors in the School of Journalism and Strategic Media: Journalism, Advertising, Public Relations, Sports Media, and Visual Communication.
Transfer credit of up to 12 semester hours toward the major or minor is allowed after careful review of catalog course descriptions. The School of Journalism and Strategic Media will not normally grant transfer credit for courses taken at institutions not accredited by the Accrediting Council on Education in Journalism and Mass Communications.
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