Sep 24, 2021  
2021-22 Undergraduate Catalog 
    
2021-22 Undergraduate Catalog

Marketing


Robert B. Blair, Interim Chair

Buckner, Clark, Coats, Edmondson, Graeff, Hemby-Grubb, Henderson, Iyer, Kempf, Matthews, Peasley, Phillips, Roberts, Roy, Srivastava, Ward, and White

The mission of the Department of Marketing is to

  1. inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and business education knowledge, skills, and attitudes.
  2. connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development.
  3. contribute to the working knowledge of the marketing and business education professions through theoretical and applied research.
  4. support the business and educational communities at all levels-local, state, national, and international-through collaboration, leadership, and service.

The Marketing Department offers an undergraduate major in Marketing. The Marketing major leads to the Bachelor of Business Administration (B.B.A.) degree and offers a concentration in Professional Selling. A minor program is offered in Marketing.