Jul 05, 2022  
2020-21 Undergraduate Catalog 
    
2020-21 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing


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Robert B. Blair, Interim Chair

Balachandran, Buckner, Clark, Coats, Edmondson, Graeff, Hemby-Grubb, Henderson, Iyer, Kempf, Lewis, Matthews, Overton, Peasley, Phillips, Roberts, Roy, Srivastava, Ward, White

The mission of the Department of Marketing is to

  1. inspire students to succeed in tomorrow’s workforce by preparing them with relevant marketing and business education knowledge, skills, and attitudes.
  2. connect students with businesses, professional organizations, and educational institutions through internships, networking, experiential learning, and development.
  3. contribute to the working knowledge of the marketing and business education professions through theoretical and applied research.
  4. support the business and educational communities at all levels-local, state, national, and international-through collaboration, leadership, and service.

The Marketing Department offers undergraduate majors in Business Education and Marketing. The Business Education major leads to the Bachelor of Science degree. (NOTE: This program is being phased out and is no longer admitting new students.) The Marketing major leads to the Bachelor of Business Administration degree and offers a concentration in Professional Selling. Minor programs are offered in Marketing, Business Communication, and Corporate Communication. (NOTE: The minors in Business Communication and Corporate Communication are being phased out and no longer admitting new students.)

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